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Welcome to Magic Browbands.

Magic Browbands has been creating and providing browbands in Australia since 2002. As of the 23rd September 2015 the ownership changed from Magic's original owner and creator Melody Semmler.

My name is Lita O'keeffe. I purchased Magic Browbands with a vision to create beautiful, long lasting browbands that clients would love and look stunning on their horses.

The last four months have been a tremendous learning curve I must say, but I am so happy that I took this opportunity to continue and develop Magic Browbands.

From making my first browband, I have discovered and developed new methods of preparing each browband to be stronger and more refined.

I now use a stronger base for rosettes and have modified the flags to be more durable and aesthetic.

As for designs and styles I cannot begin to tell you how many ideas I have just waiting to be created. This is my favourite part and has allowed me to create some stunning, unique designs that I hope will move Magic toward a more innovative direction. I have only just started the Indian Collection and have so many new designs that I am excited to share with you.

Above all I will continue to provide excellent customer service. I will ensure that each client receives professional customer service that I myself would like and expect to receive. If you have a special request, design idea or simply a question, I can always be contacted on 0458 888 760 or email me at

I would like to thank previous clients and future customers for choosing Magic Browbands. I do hope you love your new browband as much as I loved making it for you.

Kindest regards